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  14. How many radio commercials and television commercials are equivalent to the maximum radio and television time?

  __________________________________________

15. Suppose you want exactly fifteen 40-second television commercials and the other original conditions remain the same. How many radio commercials can you schedule so that the play gets the most exposure time within your budget? __________________________________________

 

16. Suppose you have $2000 less to spend and the other original conditions remain the ; same. How much total radio time and television time should you schedule so that the play gets the most amount of exposure time? __________________________________________

17. How many radio commercials or television commercials are equivalent to the maximum exposure time? __________________________________________

18. Work in groups and research advertising rates in your region for radio and television commercials. Create your own publicity campaign given the budget of $10,000. Describe your plan in the space provided.        ___________________________________________________________________        ___________________________________________________________________        ___________________________________________________________________        ___________________________________________________________________        ___________________________________________________________________        ___________________________________________________________________

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